A shortcut to the top order
Cases Pizzeria and delivery
Clone Pizza
A delivery site of its own, with a pizza builder and a back office.
- Year
- 2026
- Sector
- Pizzeria and delivery, Curitiba
- Delivered
- Brand study, ordering site and back office
- Live at
- clonepizza.kadelta.com.br
The challenge
Two addresses, neither one looked like the brand.
Clone sells pizza for delivery in Curitiba. Customers saw the brand on one site and placed the order on another, a third-party digital menu.
- A brand site that could not take an order.
- A third-party menu, on another address, with another look.
- Flavors picked from a plain text list, no photos.
- The delivery fee showing up only at the very end.
Baseline
2 addresses to see the brand and to order. Measured on Oct 10, 2026.
The approach
The call that only made sense for Clone.
01 · We understand the problem
Brand before screens
Colors measured from the logo and the food brands the owners admire became the visual brief, before any screen.
Clone only: red, green and a big pizza on the first screen.
03 · We design the solution
The builder at the center
Half and half is the most common order. The builder shows the pizza changing with every tap.
Clone only: up to 4 flavors on one pizza, priced by the most expensive one.
04 · We build
The fee before the end
Delivery comes right after the bag. Customers see the fee and the time before they pay.
Clone only: delivery in 30 to 50 min, or pickup in 15 to 35 min with no fee.
05 · We ship
The order lands in the panel
An order placed on the site goes straight into the kitchen queue, with a sound. Nobody types it again.
Clone only: orders, kitchen, delivery and cash register on one screen, on desktop and phone.
The screens
The live site, screen by screen.
Captured from the site on Oct 16, 2026, on desktop, tablet and phone.
Details
The details that matter.
Size with a measure
Open or closed, right there
Before and after
From two addresses to one.
The before stays in words, as it was measured. The after is the live site.
Before, Oct 10, 2026
- Brand site with no ordering
- Orders on a third-party menu, on another address
- Flavors in a plain text list, no photos
- Delivery fee only at the end
Measured on Oct 10, 2026
In use
Six seconds on a phone.
The site scrolling from the top to the menu, the way customers see it.
Δ result
The result, measured.
went from21Addresses to see the brand and order
measured on Oct 10 and Oct 16, 2026
73
Flavors on the site menu, with photos
live site, Oct 16, 2026
4
Flavors on one pizza, priced on the button
live site, Oct 16, 2026
Commitment
Baseline measured before we start. Result measured 30 days after launch.
Sales and conversion: measurement in progress, against the Oct 10, 2026 baseline. They will show up here with a date and a method.
Tell us what you want to build. We reply within one business day with next steps.
Talk to Kadelta